How to Increase Views on Rightmove and Zoopla

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Increasing views on Rightmove and Zoopla is crucial for successfully selling your house. To increase views on Rightmove and Zoopla, focus on enhancing your listing’s visual appeal, using strategic keywords, providing comprehensive information, and engaging with potential buyers through virtual tours and prompt communication. Determining your home’s market value is essential before listing; this can be done by comparing recent sales of similar properties, consulting estate agents, and considering online valuation tools.

What are Rightmove and Zoopla?

Rightmove and Zoopla are the UK’s leading online property portals. They offer extensive platforms where sellers can list their properties and reach a vast audience of potential buyers. Understanding how these platforms work is the first step in maximising your property’s visibility.

Optimising Your Property Listing

High-Quality Photography

High-quality photographs are essential for attracting viewers to your listing. Ensure your home is clean, well-lit, and staged for the best possible presentation. Hiring a professional photographer can significantly enhance the quality of your images.

Detailed Descriptions

Provide a thorough and engaging description of your property. Highlight key features, recent upgrades, and unique selling points. Use descriptive language to paint a vivid picture of what living in your home would be like.

Accurate Floor Plans

Include accurate and detailed floor plans in your listing. Floor plans give potential buyers a clear understanding of the property’s layout and can significantly increase engagement.

Enhancing Visual Appeal

Home Staging Tips

Staging your home can make it more appealing to buyers. Consider neutralising your décor, decluttering spaces, and adding tasteful decorations to create a welcoming environment.

Professional Virtual Tours

Virtual tours offer potential buyers an immersive experience of your home. Investing in a high-quality virtual tour can set your listing apart from others and increase interest.

Leveraging SEO and Keywords

Using Target Keywords

Incorporate target keywords like “selling my house” and “how to increase views on Rightmove and Zoopla” naturally into your listing description. This helps improve your listing’s search engine ranking, making it easier for potential buyers to find.

Writing Engaging Titles

Craft compelling and informative titles for your property listing. A good title should include key information about the property and entice users to click on your listing.

Providing Comprehensive Information

Detailed Property Information

Ensure all relevant property details are included in your listing. This includes the number of bedrooms and bathrooms, square footage, garden size, and any additional features like garages or outbuildings.

Highlighting Local Amenities

Emphasise the benefits of the local area, such as schools, parks, transport links, and shopping facilities. Buyers are not just purchasing a home but also a lifestyle, and highlighting these amenities can increase interest.

Engaging with Potential Buyers

Prompt Responses

Respond to inquiries quickly and professionally. Prompt communication shows buyers that you are serious about selling and can help maintain their interest in your property.

Offering Flexible Viewing Times

Being flexible with viewing times can accommodate more potential buyers and increase the chances of selling your property quickly.

Using Social Media

Promote your listing on social media platforms. Sharing your property on Facebook, Instagram, and Twitter can reach a wider audience and drive more views to your Rightmove and Zoopla listings.


How can I make my property stand out on Rightmove and Zoopla?

Focus on high-quality photos, detailed descriptions, accurate floor plans, and virtual tours. Ensure your listing is engaging and comprehensive.

Why are high-quality photographs important?

High-quality photographs attract more views and make your property more appealing to potential buyers. They provide the first impression and can significantly impact a buyer’s interest.

How can I improve my property’s description?

Use descriptive language, highlight key features, and include information about recent upgrades or unique selling points. Ensure your description is engaging and informative.

What are the benefits of virtual tours?

Virtual tours offer an immersive experience, allowing potential buyers to explore your property online. They can increase interest and set your listing apart from others.

How can I leverage SEO for my property listing?

Incorporate relevant keywords naturally into your listing description and title. Use terms like “selling my house” and “how to increase views on Rightmove and Zoopla” to improve search engine ranking.

Michael Anthony Estate Agents

Michael Anthony Estate Agents is a leading estate agency with years of experience in the property market. We offer comprehensive services to help you sell your home quickly and at the best possible price. Our team of professionals provides expert advice, high-quality marketing materials, and exceptional customer service.

If you’re looking to sell your home, contact us through our online contact form and let us help you achieve your property goals. Alternatively, give us a call:

Bletchley: 01908 648666
Hemel Hempstead: 01442 260025
Milton Keynes: 01908 393553
Tring: 01442 891177